Hi, I'm Tsvetomir👋

I’ve built my career in B2B SaaS with one pursuit in mind: turning complex systems into experiences that feel simple and intentional. I work at the intersection of product strategy, user psychology and strong craft, helping teams ship solutions that work not only in prototypes, but in the real world.

I currently lead design for the Space Management suite at Nuvolo, simplifying dense enterprise workflows through tight cross-functional collaboration. Before that, I spent three years at OfficeRnD, where I learned how product design shapes business models, retention and customer growth. It was my crash course in product thinking: understanding revenue levers, user motivations and how design influences all of it.

I’m drawn to problems with messy context and large surface areas. What matters most to me is building products people genuinely return to. I've spent the past years building and evolving robust Design Systems that raise the craft bar and accelerate development. I ground product decisions in research, ensuring we solve the right problems with clarity and intent.